The Pandemic has transformed the way that people consume significantly – entrepreneurs and businesses need to be prepared. How can you ensure that your small business is ready to take on this unprecedented challenge. Here at Ideamix, we want to simplify things for you. Let’s break down the top five consumer trends you need to know for 2021.
1: Online shopping sales are skyrocketing across categories. According to CNBC, online shopping was up over 25% this past Holiday season. Your online presence will be essential. Your online storefront may be the only way new customers can engage with your business so focus on website accessibility and aesthetics to reach your target customer.
2. The pandemic has made people work, cook, exercise, and learn from home. No surprise athleisure, cookware, and home exercise equipment are in, formal wear and travel gear are out. This isn’t going to change much in 2021. Focus on products that fit this changed lifestyle. Ask yourself, “Is this product or service going to improve someone’s day to day life right now?”
3: The Small Business Association saw virtual services were super strong in 2020, and this will continue even as we wait for the vaccine to be broadly rolled out. Entertainment, home fitness, telemedicine, home improvement, cybersecurity, and gaming have all had outsize demand – can you incorporate this in your marketing and sales efforts?
4: Staying home this much has made consumers crave user-friendly, human experiences. 90% of people are on devices so much more than ever before. So, it’s more important than ever to humanize the digital experience as much as possible to allow for consistent and optimal engagement. Well scripted virtual events, real, authentic content, and empathy towards and acknowledgment of what we’re all living through.
5: Consumers care more about who and what brands stand for now more than ever before. All consumers are activists because they vote with their feet by their decisions to buy or not buy brands. Take a stance on an issue you care about and make a difference to furthering that cause. As a business owner or entrepreneur in 2021, it’s important to ask yourself how you’re contributing to the greater good – even if it doesn’t matter to you, it matters to your customers. In the new year, consumers are looking for authenticity, activism and accountability from companies from companies across all industries.
Keep those 5 things we just covered at the forefront – reaching customers online, pandemic life, virtual services, human connection and cause marketing.
And if you want us to help you help yourself, or you need a little advice, check out our website and expert offering at www.theideamix.com/idealab. We’ll help you decipher which trends are most important to your business model and problem solve other aspects of your business you’re struggling with.
Come build your company in 2021 at ideamix.
Get new ideamix content delivered straight to your inbox.