Sara Blakely is one of my all-time entrepreneur role-model, goddess queens! Not only did she create the best undergarment ever– Hello! Spanx was such a gamechanger! — but, she also spent a lot of time in Atlanta like me.
And she’s obsessed with a great name like me!
It works on so many levels, it’s fun and quirky and has built her an empire.
I also admire her because she knew an hour after she thought of the name “Spanx” that she needed to protect it by filing for a trademark so she could protect her brand and her hard work.
I see so many entrepreneurs who have great brands including fabulous product names, but they aren’t protecting themselves, and it makes me really nervous for them.
Here’s the thing, you’ve researched your niche, come up with the best name for your product, picked out the perfect font and brand colors, and probably spent some of your hard-earned cash working with graphic designers and branding experts.
Now, you have your brand out there in the world ready to attract your dream clients.
But, you might also be attracting folks who want to knock off your brand.
Your brand is money in the bank and it needs to be protected.
The very first place to start with protecting your brand is by having well-drafted Website Terms and Conditions that specifically cover your intellectual property, including your brand name, program names, designs, graphics, photos, videos, and all your original content.
A properly written Website’s Terms and Conditions will make it clear that you own the rights to all of the content in your brand and it’s all protected from unauthorized use, theft, or violation (in other words, don’t steal my stuff!).
If your brand isn’t protected with a Website’s Terms and Conditions, then you are leaving yourself vulnerable to someone stealing and profiting from what you’ve created.
Sometimes, folks tell me that they plan to wait until they get bigger or have more sales to protect their brand, but actually, the time that you need protection the most is when you are starting out.
At the beginning, you are the most vulnerable because you have less resources to defend your brand. So it’s most important to get this piece handled from the outset.
Entrepreneurs need to protect their businesses and their peace of mind. As a lawyer and legal expert, Layne Lyons, JD will help you have total confidence, knowing all your hard work is protected, so you can grow the business of your dreams without ever holding back or looking over your shoulder with worry. Layne believes that legal stuff doesn't have to be intimidating and overwhelming. She is here to make it simple, straightforward, and easy to understand with real-life examples and funny relatable stories to help you feel comfortable and ready to take action, so you can get your business buttoned up and set up for success.