As a service entrepreneur, we typically have this idea that our goal is to fill our calendar with clients. We believe that we will be successful once our practice is full and we have no more room in our day to service any more clients. But, I am here to tell you…having a full practice is the worst thing an entrepreneur could do, especially if you are the only person fulfilling all those commitments with your clients.
I, too, once had this belief. I quickly realized, however, that there is a delicate balance between spending my time working with current clients who had already engaged in my services and working on my business, meaning marketing myself and becoming visible so other people could come work with me. If you don’t reserve time in your day to work on your business, it will never grow because you, as one person, can only do so much. You have to spend time creating a business plan that will allow you to create a team and scale your business. This is what leads to business growth.
So, what does working ON your business look like?
60% FULL: Once you fill up your practice to about 60%, you want to declare a full practice and have all other potential clients be added to a wait list. This means that no more than 60% of your workday should be dedicated to servicing your current clients. If you work 8 hours a day, that is 4.8 hours each day, at most. The rest of the time should be spent working on your business – marketing yourself, increasing your visibility, and creating systems.
CREATE A VISIBILITY PLAN: How are you being seen on a daily basis? What are you doing to show up in front of your target audience consistently? Are you posting on social media, speaking in front of live audiences, hosting webinars, appearing on podcasts?
CREATE A BUSINESS PLAN: New business ideas come from asking the right questions. What does your business need to grow? What systems, programs, products can you create that will allow you to grow your business in a leveraged way – a way that doesn’t require 100% of your time? Are you creating a team? What does your business need in order to scale?
Make sure you are clear on when you are most productive. Is it in the morning, after lunch, in the evening? Reserve the time of day when you are most alert, creative, and productive for working on your business and for working on projects that require your full attention.
Productivity is CRUCIAL for business.
Do not forget about setting time aside for personal wellness and self care. But that doesn’t mean you should pack your day so full that you have no time for yourself. We suffer when we focus only on productivity and forget to make space for just being. Space for recharging, being creative, and refueling. Keep a balance in your life – the success of your business relies on it.
If you need more clarity, check out the Clarity First eBook. It can help you become clear on where your focus needs to be in your business right now.
Dolores Hirschmann is an internationally recognized strategist, coach, speaker, and founder of Masters in Clarity, a strategy and coaching company that helps clients clarify their message and implement virtual business growth systems. Dolores has been a remote employee and virtual business owner for over 20 years. As a former TEDx organizer, Dolores understands how to help experts, authors, consultants, coaches, doctors and other service business owners position themselves as thought leaders in their field and scale their business.