In this digital age, it’s simpler than ever to sell one’s art – sites like Etsy, Society6, and Redbubble make it easy for artists to put their designs up for sale on the online marketplace – but with greater accessibility comes increased competition, and it can be difficult to grab the attention of potential customers when there’s so many other talented artists out there. So how do you make your work stand out?
Social media provides the most effective means for an up-and-coming artist to promote their art. Social networks such as Instagram and TikTok are the leading platforms used by artists to attract customers, as they allow you to curate an artist page that others can follow. This generates a base of users who enjoy your work, and are likely to share with their friends – quickly expanding your pool of potential patrons. All artist pages are not created equal, however, and there are certain techniques you can use to make your page appear more attractive to viewers.
How to showcase your work on Instagram:
Uploading high-resolution photos or scans of your artwork is crucial – a quality picture implies a quality product.
Posting often ensures that you stay on your followers’ feeds (and on their minds)
Following artists whose work is similar to yours or who you admire could boost your page’s exposure, since many users find new artists via the ones they already follow.
In addition to uploading frequently, posting on your story offers another channel through which to promote your art, further increasing exposure.
Tips for TikTok:
Whether you film yourself in time-lapse or edit clips together, it’s fun and satisfying to watch a talented artist work, and these kinds of videos are incredibly popular on the app.
Trends on TikTok spread fast, and are often characterized by a certain catchy song or audio. Using one of these sounds in the background of your video might catch the ear of someone who wouldn’t otherwise have come across your content.
Engaging with commenters on your page can make you seem approachable, and can eventually even create a sense of community on your page.
Get new ideamix content delivered straight to your inbox.